Engagement Tiers

Three Offers. One Standard of Results.

Three ways to work with Joey. A six-week bet on yourself. A coaching engagement that covers exactly what the result requires. And a concierge where nearly everything is handled on your behalf.

Start Here

Two Ways Into the 6-Week Challenge

Start Free

The Free Challenge

Six weeks of real coaching at no cost — a custom program, your own targets, and weekly check-ins. In exchange, you let us document your result. Limited spots.

Free

See the Free Challenge

Put Money On It

The Win-It-Back

Two thousand dollars on the line. Ten pounds in six weeks, every requirement met — and the money comes back. The complete seven-system kit and weekly check-ins. Terms in writing.

$2,000

See the Win-It-Back

The Baseline

The Minimum

Exactly what it takes to get the result — and not one thing more. Every plan custom, every week reviewed, nothing you don't need.

Coaching

1-on-1 weekly virtual meetings

A standing review of your data, adherence, and the week ahead.
Customized resistance training

Programmed to your body, goal, and calendar — adjusted as your data moves.

Nutrition

Customized macros & meal plan

Precision nutrition built for your life, not a template's.
Customized supplement plan

An evidence-based protocol, designed in dedicated consultations. Products not included.

Apply for The Minimum

Flagship

By Application Only

The Total Access Concierge

Everything in The Minimum — then nearly everything else. Joey comes to you, the logistics disappear, and you are never more than a text away from your coach.

In Your Home

1-on-1 in-person training & meetings

Your home, your schedule — progress reviewed face to face.
Two in-home meal-prep sessions

Joey preps the week's meals with you — once at the start, once mid-engagement.

Handled For You

Groceries, automated

Your grocery calculator configured, your Instacart carts pre-built. The right food arrives without a decision made.
Travel, planned before you land

Send the itinerary — get back the hotel workouts, restaurant picks, and eating plan for the trip.
Restaurant pre-ordering

Text the restaurant before a dinner — get the order that keeps the plan intact.
Your calendar, managed

Workouts, check-ins, and prep blocks placed directly on your calendar.

Delivered To You

The Day One kit

High-end digital scale, precision food scale, and your welcome dossier — at your door before your first session.
Full supplement protocol — provided

Designed in a dedicated consultation, with the products and delivery covered in full.
Body-composition scans, start & finish

Third-party DEXA-grade scans bookend the engagement — the change, independently measured.
Quarterly progress report

Your data, photos, and trend lines in a single clean document — read it like a statement.

Access

24/7 access to Joey's personal cell

Whatever comes up, whenever it comes up — your coach is one text away.
First priority, always

Concierge clients sit at the top of the roster — scheduling, responses, and revisions come to you first.

The Total Access Guarantee

You don't pay until you've lost your first 10 pounds training 1-on-1 with Joey.*

*Qualifying conditions — session attendance, intake logging, and protocol adherence — are defined in writing at your Blueprint Consultation.

Strictly limited roster

Because Joey floats the cost of results before a dollar is paid, only a handful of concierge clients exist at once. When the roster is full, a waitlist opens.

Apply for Total Access

The Road Map

Milestones, Mapped to the Week.

This is how a sixteen-week coaching engagement typically unfolds from Day 0 — and how fast each tier moves. The more access and accountability, the faster the milestones fall.

Scroll the timeline →

Day 0

The Blueprint Consultation

Your baseline is measured, your benchmarks and timeframe go in writing, and your offer’s risk-reversal terms are signed. Every offer starts here.

Week 1

Systems Installed

Training and nutrition go live.

ConciergeScales delivered, macro calculator configured, first in-home session done.

CoachingCustom program live, first virtual meeting booked.

ChallengeChallenge kit delivered, first weigh-in logged.

Week 2

First Data Checkpoint

The scale trend confirms the deficit is real. First adjustments are made from numbers, not feelings.

ConciergeJoey reviews your data daily via text.

CoachingWeekly meeting recalibrates the plan.

ChallengeWeekly check-in keeps the pace honest.

Weeks 3–5

First Visible Change

Clothes fit differently. Energy stabilizes through the afternoon. People start asking.

ConciergeTypically week 3–4.

CoachingTypically week 4–5.

ChallengeTypically week 4–6, adherence depending.

The 10-LB Line

Ten Pounds Down

The first double-digit milestone — and on the Concierge tier, the moment your first payment happens. Results first, invoice second.

ConciergeTypically week 5–6 — you pay now, not before.

CoachingTypically week 6–8.

ChallengeThe win-back target: 10 lbs by week six.

Week 8

Midpoint Recalibration

Full benchmark review against your written targets. Training and macros are re-engineered for the back half — plateaus get broken before they form.

Week 16

The Benchmark Deadline

The date your written targets come due. Best case: the body. Worst case: the check — a full refund that makes every week you already trained free. Either way, you were never carrying the risk.

Beyond

The Maintenance OS

Every system stays with you — the training frameworks, the eating protocol, the travel playbook. The result becomes the new baseline, not a peak you fell from.

Representative fat-loss timelines assuming protocol adherence. Your exact benchmarks, timeframe, and guarantee terms are defined in writing at your Blueprint Consultation — individual results vary with starting point and consistency.

Risk Reversal, Both Directions

With the Win-It-Back, You Can Win Your Money Back. With the Concierge, You Don’t Pay Until You’ve Lost 10 Lbs.

The risk sits on our side of the table, in writing. The challenge is a deposit you win back by doing what you said you'd do. The concierge goes further — no payment until your first ten pounds are gone. Terms are signed before day one, and honored to the letter.

Book Your Free Blueprint Consultation