By Application Only
The Blueprint Consultation Is Earned, Not Booked.
Joey maintains a deliberately limited roster and personally reviews every application. This process exists to protect his clients' access — and to make sure every consultation is spent with executives who are serious about a measurable outcome. If you're looking for casual motivation, this isn't the room. If you're ready to run your body like you run your business, complete the application below.
30-Minute Strategy Call
Free, No Obligation
Response Within One Hour
Step 1 of 2
The Qualifying Application
What Happens Next
1
Application Review
Joey personally reads your application and responds within one hour — no assistants, no auto-replies.
2
Blueprint Consultation
A 30-minute strategy session: your baseline, your benchmarks, and a precise 90-day plan — yours to keep either way.
3
Guaranteed Execution
If we're a fit, everything goes in writing — your targets, the timeline, and the terms that put the risk on our side of the table.
Before You Ask
I travel constantly — half my month is on the road.
Good — you're exactly who this was built for. Every program ships with hotel-gym and zero-equipment training variants, an airport and restaurant eating decision tree, and a recalibration protocol for when the calendar wins. Your plan is designed assuming travel, not hoping against it. A program that dies at the gate was never a program.
I've hired trainers before. It didn't stick.
Then you've learned what we already know: motivation-based coaching fails busy people. What you were missing wasn't willpower — it was a system with accountability engineered in: written benchmarks, weekly data reviews, and bad-week decision trees. It's also why the terms here are written, not spoken — a challenge deposit you win back by doing the work, a concierge that doesn't bill until ten pounds are gone. If it doesn't work this time, you're not the one holding the risk.
What do the offers actually cost?
The challenge is listed openly: a $2,000 deposit you can win back in full. The coaching engagements — The Minimum and The Total Access Concierge — are scoped to the person, so investment is discussed at your consultation once fit is confirmed in both directions. What's true of every offer: the terms go in writing, the concierge doesn't bill until your first ten pounds are gone, and the consultation ends with your plan whether you buy or not.
How much time does this actually require?
Less than you're bracing for. Training is built on minimum effective dose — precise sessions that respect a demanding calendar, not ninety-minute marathons. And the nutrition systems (pre-built grocery carts, batch-prep frameworks, ordering guides) are designed to give time back, not take it. Most clients net out spending less time on food than before they started.
Is "you don't pay until you lose 10 lbs" actually real?
Yes — on The Total Access Concierge, your first payment happens after your first ten pounds are gone. The qualifying conditions are simple and go in writing at your consultation: attend your sessions, log your intake, follow the protocol. It's also why the concierge roster is strictly limited — Joey floats the cost of results before you pay a dollar, so he can only carry a handful of clients at once.
What actually happens on the consultation call?
Thirty minutes, three parts: your baseline (where you are now), your benchmarks (where you'll be and by when), and your Blueprint — a precise plan for your next 90 days. You keep the plan whether or not we work together. No pressure, no countdown timers, no "the price goes up at midnight." That's not how this brand operates.
I'm in my 50s. Isn't my metabolism past the point of dramatic change?
No — but the approach has to change, which is exactly why generic programs failed you. Your protocol is engineered around executive biology: stress load, sleep debt, and decades at a desk are inputs to the program, not excuses around it. Some of the most dramatic transformations come from clients over 45, because they've never actually trained with precision before. The benchmarks we set are calibrated to your starting point — and they still go in writing.
I have a bad back / bad knees / an old injury.
This is precisely what a Corrective Exercise Specialist is for. Movement quality is built into your program from session one — we train around the injury while systematically strengthening what caused it to become a liability. Most "bad backs" in the boardroom are twenty years of sitting, not a life sentence. You'll leave more durable than you arrived, not more beat up.
Do I need a gym membership or home equipment?
No. Every program ships in three variants — full gym, home, and zero-equipment — so the plan runs wherever you are. If you have a home setup, we'll build around it. If you have nothing but a hotel floor, the plan still executes. On The Total Access Concierge, your measurement equipment (digital scale, food scale, macro calculator) is provided and configured for you.
Why not just use a fitness app or AI for a fraction of the cost?
Apps are excellent at generating plans — and you've probably had one on your phone for years. Has it worked? The plan was never the bottleneck. What no app does: review your actual data weekly, recalibrate when the quarter blows up your schedule, answer a text from a client dinner, or put a guarantee behind your outcome. You're not paying for information. You're paying for the system that makes execution inevitable — with the risk on us, not you.
I don't need to lose weight — I want to build muscle.
Then you're in the right place; the fat-loss framing is just the most common executive goal, not the only one. The same system runs weight gain and body recomposition — precision surplus instead of deficit, progressive overload, benchmarks in writing. You'll notice the application asks your primary goal for exactly this reason.
I'd prefer people not know I'm working with a trainer.
Understood, and common. Discretion is standard practice here: concierge sessions happen in your home on your schedule, communication runs through your personal phone, and no client's name, likeness, or results are ever used publicly without written permission. Plenty of impressive transformations in Central Indiana will simply never appear on this site — by design.