The Win-It-Back
New here? Most people start with the free 6-week challenge. This is the version with real skin in the game.
Lose 10 Pounds in 6 Weeks — And Win Your Money Back.
Two thousand dollars. Six weeks. Ten pounds. Do the work and hit the number — the money comes back. Fall short, and it doesn't. It's not a program. It's a bet on yourself, and the terms are in writing.
Enrollment open: The Q3 Cohort · closes September 30 · cohort-capped seats
Until enrollment closes for this cohort
The Terms
Win, and It Costs You Nothing. Lose, and It Cost You Two Thousand Dollars.
You Win
Ten pounds down. Every requirement met. Your $2,000 comes back — and you walk away with the body, the systems, and the receipt that proves you don't quit.
You Lose
Miss the number or skip the work, and the deposit is gone. No partial credit for partial effort. That's not a punishment — it's the reason people finish.
Your exact target and the full terms are set to your starting point and signed before day one. No fine print you haven't read.
The Rules of the Game
What It Takes to Win It Back.
None of these are arbitrary. Each one is a behavior that produces the result — which means the rules aren't obstacles to winning. They're the instructions.
Weekly check-in — one 30-minute meeting per week, non-negotiable.
Track your intake — first three days, just log what you eat now; from week two, hit your daily target.
8,000 steps a day — minimum, every day.
Prove your workouts — gym log, dated selfie, or equivalent proof.
Post your progress weekly — one post a week with the tag. Your journey inspires the next challenger.
Finish with proof — a testimonial and approved progress photos unlock the payout.
Your Challenge Kit
Seven Systems. Nothing Left to Chance.
The challenge hands you the complete toolkit — The Fundamentals plus seven systems, $4,347 in value — covering everything from your first weigh-in to the client dinner.
The Fundamentals · The foundation
The skills that make every other system work — weighing yourself and your food correctly, progress photos that count, tracking calories in seconds, and reading the scale when it climbs. Mastered in day one, used for life.
The Foolproof Bargain Grocery System · $1,000 value
Done-for-you weekly lists, pre-built Instacart carts, and a budget calculator — runs even the week you're in three cities.
The 20-Minute Executive Meal-Prep Playbook · $600 value
A week of macro-matched meals in under an hour — even if you've never meal-prepped in your life.
The Effortless Eating Protocol · $500 value
Exact targets, plate-building frameworks, and the any-menu ordering guide — zero guesswork.
The Minimum-Dose Muscle System · $699 value
Precision resistance programming with home, hotel, and gym variants — maximum change per minute.
The Road Warrior Protocol · $199 value
Hotel workouts, airport eating decision trees, jet-lag playbook — the plan survives every trip.
The Never-Miss Accountability Engine · $1,000 value
Weekly check-ins, benchmark reviews, and bad-week decision trees — consistency engineered in.
The Social Sovereignty Playbook · $349 value
Client dinners, the alcohol strategy, weekend frameworks — keep the life, keep the results. No monk mode.
Proof It Works
Real Clients. Real Numbers.
"I went from 325 to 258. The back and knee problems I'd had for years greatly diminished. However hard you think it's going to be — after a few weeks of consistency, it's not so bad anymore."
Aiden J. · Indianapolis
"One of the best decisions I've made. I never felt like I was on an impossible diet — it actually fit into my daily life. I wish I'd started sooner."
Carson T. · Indianapolis
7→4
Days per week
More results, less time
"After my new plan, I worked out less but saw more results — I'd been overworking my muscle groups before. I went from 7 days to 4-5, depending on my workload outside the gym."
Charlie V. · Carmel
Proven On Himself First
I Was My Own First Client.
Before I coached anyone, I ran this exact system on myself — I cut 100 pounds, from 265 down to 165, then rebuilt 35 pounds of lean muscle to land at a controlled 200. A full recomposition, not just weight lost. I don't ask challengers to do anything I haven't done first.
Joey McDermott · Founder & Head Coach
See the full story →Straight Answers